Tuesday, April 29, 2014

What Parents are saying about PSR Camp (2013 parent survey results)

Every year we invite parents to take part in our official (anonymous) camp survey.

Getting feedback from parents is important because we need to know if we are meeting their expectations, hiring the best staff, and getting advice for areas of improvement.

I really believe that we can always find better methods to serve our camp family.

Survey method information:
Eligible Participants: 198 families
Actual Participation: 42 families (21%)
Confidence Interval: + or - 11%


QUESTION #4: OVERALL, MY IMPRESSION OF PSR CAMP IS:
We asked parents what their overall impression was of PSR Camp, and even though
we only had two weeks of camp in 2013, the results surprised me.
Usually survey participants are those who have had a very negative or very positive experience. For example, I usually ignore the signs on the backs of trucks that say "How is my driving? Call xxx-xxx-xxxx" except when their driving is really bad. When they get my order wrong at Del Taco, that's when I am most likely to fill out the survey at the bottom of the receipt. Which is why last year's survey stands out so much. Parents did recommend some areas of improvement (keep reading for those) but overall they had a very positive impression.

Please note: Parents were only allowed to select one of the options to the question above.


QUESTION #8: GENERALLY. WHICH OF THE FOLLOWING FACTORS INFLUENCED YOUR DECISION TO SEND YOUR CAMPER TO PSR CAMP?
Number #1 Response: "I rely on the reputation of PSR Camp, and their commitment to provide a positive camp experience."
The top three responses to the question above were as follows:
   1) I rely on the reputation of PSR Camp, and their commitment to provide a positive camp         
       experience. (79%)
   2) I rely on my child, and their desire to attend camp. (66%)
   3) I rely on the decisions that I make with a spouse or family member. (50%)

Please note: Parents were allowed to make multiple selections to the question above.


QUESTION #10: HOW CAN PSR CAMP SERVE YOU BETTER?

The top three suggestions to the question above were as follows:
   1) Six overlapping concerns in the area of website. 
       To address this concern, we created psr.camp on April 2nd, 2014.
   2) Five specific concerns about communication with parents. 
       To address this concern, we created www.psrcamp.blogspot.com so parents can get daily 
       information during camp.
   3) Four specific concerns about activity selection; parents want even more activity options! 
       To address this concern we eliminated our poorly attended classes and added four new 
       activities (Swimming Lessons, Drama & Theater, Short Film, & Wakeboarding Lessons).

Please note: There were other responses to this question, but were singularly individualized. Total improvement suggestions: 20.

Normally I would draw out some conclusions, but instead I am just going to thank all of those who participated in the 2013 survey. We wouldn't have rebuilt our website, started blogging, or added new activities to the schedule without your advice.

Don't forget to register by April 30 for the best price on a week of summer camp!

~Jeremy

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